{"id":17770,"date":"2020-08-24T17:07:24","date_gmt":"2020-08-24T14:07:24","guid":{"rendered":"https:\/\/www.thecandyshop.ro\/?page_id=17770"},"modified":"2025-10-14T13:16:12","modified_gmt":"2025-10-14T10:16:12","slug":"proiect-postproductie","status":"publish","type":"page","link":"https:\/\/www.thecandyshop.ro\/ro\/proiect-postproductie\/","title":{"rendered":"Proiect Postproductie"},"content":{"rendered":"

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Solutie Inovativa & Colaborativa pentru post productia audio-video utilizand mecanisme de Inteligenta Artificiala, cod SMIS 129405<\/h4>\n

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VALOARE<\/h2>\n

[\/vc_column_text][vc_separator type=”transparent” up=”10″][vc_column_text]Proiectul „Solutie Inovativa & Colaborativa pentru post productia audio-video utilizand mecanisme de Inteligenta Artificiala” este co-finan\u0163at din Fondul European de Dezvoltare Regional\u0103<\/a> ( https:\/\/www.fonduri-ue.ro\/<\/a> ) si din fonduri de la bugetul de stat prin Programul Opera\u0163ional Competitivitate 2014-2020, Axa prioritara 2-Tehnologia Informatiei si Comunicatiilor (TIC) pentru economie digitala competitiva. Valoarea total\u0103 a contractului de finan\u021bare este de 12.969.972,66 lei din care 8.406.988,13 lei valoarea ajutorului nerambursabil.[\/vc_column_text][vc_separator type=”transparent” up=”10″][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=”” el_class=”content–layout content–layout-1″][vc_column_inner][vc_column_text]<\/p>\n

OBIECTIVUL<\/h2>\n

[\/vc_column_text][vc_separator type=”transparent” up=”10″][vc_column_text]Obiectivul general al proiectului il constituie diversificarea serviciilor si cresterea productivitatii firmei SC COMPANIA DE SUNET SRL prin dezvoltarea unei Solutii Inovative & Colaborative pentru post-productia audio-video de inalta rezolutie utilizand mecanisme de Inteligenta Artificiala.
\nObiectivele specifice ale proiectului sunt:
\nCresterea investitiilor in domeniul IT&C prin dotarea societatii Compania de Sunet srl cu activele corporale necesare realizarii solutiei inovative propuse precum si a platformei inovative The Ant Nest
\nRealizarea unor cercetari industriale in vederea identificarii si cuantificarii indicatorilor de performanta (KPI) care pot fi folositi in stabilirea unor standarde de eficienta in industria de post-productia audio-video de inalta rezolutie
\nRealizarea unor cercetari industriale in vederea includerii indicatorilor de performanta (KPI) identificati precum si a elementelor de inteligenta artificiala si invatare automata in platforma software de management al proiectelor de post-productie audio-video
\nDezvoltarea si validarea platformei software pentru planificarea si optimizarea resurselor precum si pentru managementul proiectelor de post-productia audio-video.[\/vc_column_text][vc_separator type=”transparent” up=”10″][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=”” el_class=”content–layout content–layout-1″][vc_column_inner][vc_column_text]<\/p>\n

REZULTAT ESTIMAT<\/h2>\n

[\/vc_column_text][vc_separator type=”transparent” up=”10″][vc_column_text]Prin Proiectul propus se intentioneaza crearea unei platforme software destinata sustinerii imbunatatirii unor servicii existente si dezvoltarii de noi servicii pentru pietele conexe celei in care activam;
\nRezultatul va contribui la cresterea contributiei sectorului TIC pentru competitivitatea economica.<\/p>\n

Proiectul se deruleaza pe o perioada de 24 de luni incepand cu 30.07.2020 si pana la 30.07.2022<\/p>\n

Compania de sunet SRL isi doreste sa isi pregateasca oferta de servicii pentru a putea deservi nevoile de postproductie audio- video ale jucatorilor din industria de VOD care inregistreaza o penetrare accelerata a pietelor internationale (inclusiv in Romania). Acesti jucatori, ex: Netflix, Disney, Amazon, HBO, Hulu, etc sunt in continua cautare de parteneri care sa se ridice la nivelul standard impus de ei, atat din punct de vedere al infrastructurii digitale cat si dpdv al managementului proceselor, resurselor si al securitatii informationale.[\/vc_column_text][vc_separator type=”transparent” up=”10″][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=”” el_class=”content–layout content–layout-1″][vc_column_inner][vc_column_text]<\/p>\n

RELEVANTA PROIECTULUI IN INDUSTRIA AUDIO – VIDEO<\/h2>\n

[\/vc_column_text][vc_separator type=”transparent” up=”10″][vc_column_text]Domeniul audio-vizualului, ca de altfel intreaga industrie creativa media (inclusiv presa si domeniul editorial), se afla in plina revolutie generata de evolutia tehnologica si trecerea la online.
\nAstfel televiziunea clasica, cinema-ul clasic si DVD-ul sunt inlocuite de streamingul online. De asemenea calitatea continutului video disponibil (rezolutia) urmeaza un trend ascendent accelerat: daca in urma cu o decada se vorbea despre posibila trecere de la rezolutia SD (standard definition: 480i sau 576i) la HD (high definition: 1920×1080) astazi streaming-ul video 4k (4096×2160) devine standard pentru Netflix.
\nCompaniile ce activeaza in domeniul post productiei (atat la nivel global dar mai ales in Romania) se confrunta cu provocari tehnologice datorita cresterii exponentiale a volumului de date de manipulat\/procesat odata cu trecerea la standardele 4k si 8k
\nToate problemele sunt interconectate, necesitand o solutie compacta pentru rezolvare.[\/vc_column_text][vc_separator type=”transparent” up=”10″][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=”” el_class=”content–layout content–layout-1″][vc_column_inner][vc_column_text]<\/p>\n

DESPRE COMPANIE<\/h2>\n

[\/vc_column_text][vc_separator type=”transparent” up=”10″][vc_column_text]Compania de Sunet SRL este in prezent, unul din jucatorii importanti in piata de productie si postproductie audio si video din Romania, detinand un portofoliu impresionant de clienti locali si corporatii multinationale. Totodata, Compania de Sunet SRL este foarte apreciata de companii mari din Europa, pozitionandu-se ca un partener de incredere in piata Est Europeana de postproductie audio-video, pozitie demostrata de lunga colaborare cu firme precum Hoghart (Anglia), Ogilvy, etc.
\nPerformantele companiei in termeni de servicii de o calitate ridicata, sunt sustinute de o echipa tanara cu cunostinte solide si vaste in zona noilor tehnologii digitale specifice industriei audio-video.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” el_class=”home-section” z_index=””][vc_column][vc_empty_space height=”52px”][vc_column_text]<\/p>\n

SERVICIILE NOASTRE<\/h2>\n

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continut video<\/h2>\n

studio produc\u021bie \u0219i postproduc\u021bie video<\/h5>\n

[\/vc_column_text][vc_separator type=”transparent” up=”13″ down=”8″][vc_column_text]Tinand cont de obiectivul \u0219i bugetul fiecarui client , planificam si alocam echipa cea mai potrivit\u0103 pentru fiecare proiect. De la simple testimoniale la productii de spoturi publicitare complexe, de la localizarea unui cadru dintr-un spot publicitar la reclame sau filme corporate, putem acoperi \u00eentreaga gam\u0103 de servicii precum:<\/p>\n

    \n
  • Dezvoltarea conceptului<\/strong><\/li>\n
  • Management de proiect<\/strong><\/li>\n
  • Produc\u021bie<\/strong>: Management de proiect, echipe de filmare, actori, echipamente<\/li>\n
  • Postproduc\u021bie<\/strong>: editare video, compozitie, VFX (efecte video speciale), Motion Graphics \u0219i anima\u021bie 3D, corectarea culorilor, finisare<\/li>\n<\/ul>\n

    [\/vc_column_text][vc_separator type=”transparent” up=”35″ down=”0″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” anchor=”portfolio” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” background_color=”#f7f7f7″ padding_top=”95″ padding_bottom=”0″ css=”.vc_custom_1534160105250{background-color: #000000 !important;}” z_index=”” el_class=”home-section content-wrap”][vc_column width=”1\/12″][\/vc_column][vc_column width=”10\/12″][vc_row_inner row_type=”row” type=”full_width” text_align=”left” css_animation=”” el_class=”content–layout content–layout-3″][vc_column_inner el_class=”resizeable-text-container” width=”1\/2″][vc_column_text]<\/p>\n

    Continut audio si voice over<\/h2>\n

    studio audio<\/h5>\n

    [\/vc_column_text][vc_separator type=”transparent” up=”13″ down=”8″][vc_column_text]De la o simpl\u0103 \u00eenregistrare a unei voci pentru un spot publicitar radio p\u00e2n\u0103 la mixaje audio complexe de tipul 5.1sau binaural (audio 3D), clientii nostri beneficiaza de servicii complete pentru a lansa in piata cel mai potrivit spot audio sau coloana sonora.<\/p>\n

    \u00cenregistrare Voice Over (inclusiv baza de date +300 actori) cu asisten\u021b\u0103 local\u0103 sau de la distan\u021b\u0103<\/p>\n

      \n
    • Editare audio<\/strong><\/li>\n
    • ADR<\/strong><\/li>\n
    • Mixaj audio<\/strong> (stereo, 5.1 surround mix)<\/li>\n
    • Mixaj audio spa\u021bial 3D<\/strong> pentru VR sau aplica\u021bii (ex., Spotify)<\/li>\n
    • Dublarea<\/strong> (inclusiv traducerea \u0219i adaptarea textelor in limba romana, sincron)<\/li>\n<\/ul>\n

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      Agentie de marketing<\/h2>\n

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        \n
      • Strategie integrat\u0103<\/strong> – marketing \u0219i comunicare<\/li>\n
      • Planificare strategica<\/strong><\/li>\n
      • Creare \u0219i dezvoltare de con\u021binut audio-video<\/strong><\/li>\n
      • Produc\u021bie de con\u021binut video<\/strong>: video explicativ, videoclipuri corporate sau de brand, reclame TV sau Web, videoclipuri pe re\u021bele de socializare<\/li>\n
      • Publicitate prin programatic advertising<\/strong> (video, afi\u0219are)<\/li>\n
      • Produc\u021bie de evenimente<\/strong><\/li>\n
      • Management de proiect<\/strong><\/li>\n<\/ul>\n

        Dup\u0103 mul\u021bi ani in care ne-am impus in piata ca un furnizor de servicii de postproductie audio-video la standarde ridicate, baz\u00e2ndu-ne pe cerin\u021bele \u0219i \u00eencrederea clientilor nostri \u00een ceea ce putem construi \u00eempreun\u0103, a devenit firesc s\u0103 ne extindem afacerile prin construirea unui model diferit de agentie de publicitate.<\/p>\n

        \u00cen consecin\u021b\u0103, ne-am extins oferta si \u00een zona serviciilor de marketing.<\/p>\n

        \u00cen acest sens, am ad\u0103ugat echipei noastre, profesioni\u0219ti cu peste 15 ani de experien\u021b\u0103 acumulat\u0103 \u00een departamentul de marketing al companiilor locale \u0219i multina\u021bionale active pe pia\u021ba rom\u00e2neasc\u0103.<\/p>\n

        Valoarea ad\u0103ugat\u0103 pe care o aducem const\u0103 \u00een modelul de business diferit, consolidat de competen\u021bele echipei de marketing in toate verticalele importante ale pie\u021bei (FMCG, tehnologie, servicii de s\u0103n\u0103tate, automobile, imobiliare sau bancare). Toate acestea sunt sus\u021binute de capacit\u0103\u021bile noastre interne pentru produc\u021bia de con\u021binut audio-video. \u00cen prezent, oferta noastra include servicii integrate de marketing corporativ \u0219i strategic, precum \u0219i dezvoltarea \u0219i implementarea strategiei de comunicare.<\/p>\n

        Indiferent dac\u0103 juc\u0103m pe zona de marketing, de brand sau de comunicare, pe parcursul procesului de a strategiei, ne concentram in permanenta pe atingerea obiectivului clientului, bazandu-ne pe informa\u021biile relevante culese din piata si de la consumator.<\/p>\n

        Propunerile noastre se bazeaza pe date reale \u0219i pe tehnologia disponibil\u0103, p\u0103str\u00e2nd echilibrul \u00eentre creativitate \u0219i strategie ca diferen\u021biator \u00een proces.<\/p>\n

        Serviciile derivate, din competen\u021bele pe care le de\u021binem, parcurg traseul complet de la strategia integrat\u0103 \u0219i planificarea strategic\u0103 p\u00e2n\u0103 la execu\u021bia creativ\u0103 relevant\u0103. Dincolo de crearea \u0219i implementarea strategiei, ne asum\u0103m responsabilitatea pentru proiectarea \u0219i producerea con\u021binutului creativ, implementarea pe toate canalele, inclusiv in mediul digital \u0219i in social media \u0219i distribuirea mesajelor prin instrumente digitale eficiente (prin intermediul partenerului nostru Ve Global).<\/p>\n

          \n
        • Nu suntem o agen\u021bie de publicitate traditionala!<\/li>\n
        • Ne pas\u0103 de resursele si obiectivele clientilor nostri!<\/li>\n
        • Suntem agili \u0219i ne concentr\u0103m pe idei inovatoare care pot face o diferen\u021b\u0103 real\u0103 in piata!<\/li>\n
        • Obiectivul nostru principal este de a deveni un partener de \u00eencredere pentru clien\u021bii no\u0219tri \u0219i de a crea \u00eempreun\u0103 un mediu de lucru transparent de colaborare.<\/li>\n<\/ul>\n

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          servicii de localizare<\/h2>\n

          studio de localizare<\/h5>\n

          [\/vc_column_text][vc_separator type=”transparent” up=”13″ down=”8″][vc_column_text]Localizarea unui videoclip, spot publicitar, film, serial sau a oric\u0103rui alt tip de continut,audio-video, necesit\u0103 foarte mult\u0103 expertiz\u0103, nu numai \u00een ceea ce prive\u0219te abilit\u0103\u021bile de traducere ale echipei, ci \u0219i \u00een adaptarea con\u021binutului respectiv la cerintele pie\u021bei locale, din punct de vedere cultural.\u00a0 Capacit\u0103\u021bile noastre de productie dublate de abilit\u0103\u021bile si experienta acumulate de-a lungul timpului, ne permit s\u0103 ne sprijinim clien\u021bii prin \u00eentregul proces de adaptare a con\u021binutului lor la nevoile \u0219i valorile specifice ale \u021b\u0103rii \u00een care va fi lansat produsul\/ serviciul.<\/p>\n

          Cateva din serviciile de localizare incluse in oferta noastra sunt:<\/p>\n

            \n
          • Servicii de subtitrare<\/strong> (inclusiv traducerea \u0219i adaptarea textului)<\/li>\n
          • Servicii de dublare<\/strong>: traducere, adaptare, actori, \u00a0Voice Over (inclusiv baza de date de talente +200, sincronizarea buzelor, QC, etc.)<\/li>\n
          • Adaptare grafic\u0103 \u0219i text<\/strong> (inclusiv 2D \u0219i 3D \u0219i drepturi de autor \u00een limba local\u0103)<\/li>\n<\/ul>\n

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            servicii de studio<\/h2>\n

            [\/vc_column_text][vc_separator type=”transparent” up=”13″ down=”8″][vc_column_text]\u00cenchiriere facilit\u0103\u021bi<\/strong>: studiouri complet echipate pentru postproductie audio – video.<\/p>\n

              \n
            • STUDIO A<\/strong>: De\u021binem un studio audio de 40 mp cu o camer\u0103 de \u00eenregistrare generoas\u0103, echipat\u0103 cu diverse tipuri de microfoane (Brauner, Neumann, Shure) \u0219i compresor voxbox Manley, care sunt conectate la consola de mixare audio Yamaha DM 2000 folosind DAW Protools Ultimate. Sala de control este echipat\u0103 cu boxe Dynaudio Acoustics BM6 \u0219i JBL, care ofer\u0103 un sunet distinct \u0219i curat pentru inginerii no\u0219tri exigenti.<\/li>\n
            • STUDIO B \/ MIXAJ<\/strong>: studioul audio compact este proiectat pentru mixajul 5.1 \u0219i mixarea audio binaural\u0103 \/ 3D. Inginerii no\u0219tri de sunet lucreaz\u0103 cu AVID Protools Ultimate pe sta\u021bia Mac folosind interfa\u021ba audio HDI \/ O \u0219i controlorul audio AVID C24. Sala de mixaj este echipat\u0103 cu boxe A7X Adam care permit un mix de tip surround de \u00eenalt\u0103 calitate.<\/li>\n<\/ul>\n

              \u00ceNCHIRIERE DE STUDIOURI POSTPRODUC\u021aIE<\/strong>: solu\u021bia noastr\u0103 eficient\u0103 se bazeaza pe un flux de lucru productiv si este proiectata pentru echipele de postproduc\u021bie care se pot instala in spatiu simplu si imediat\u00a0 pentru a produce con\u021binut audio-video precum: seriale TV, filme, scurtmetraje, documentare pentru industria divertismentului. Oferim un software complet de editare Avid \u0219i Adobe care ruleaz\u0103 pe sta\u021biile Mac conectate cu serverul ISIS performant AVIS, care permit lucrul rapid si colaborativ.[\/vc_column_text][vc_separator type=”transparent” up=”35″ down=”0″][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”grid” anchor=”about-theteam” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” padding_top=”25″ padding_bottom=”0″ z_index=”” el_class=”home-section content-wrap poc”][vc_column el_class=”center-image”][vc_column_text el_class=”footer-proiect”]<\/p>\n

              Competitivi impreuna!<\/span><\/h3>\n

              [\/vc_column_text][vc_separator type=”normal” color=”rgba(255,255,255,0.21)”][vc_column_text css=”.vc_custom_1601475195014{padding-top: 0px !important;}”]<\/p>\n

              „Solutie Inovativa & Colaborativa pentru post productia audio-video<\/p>\n

              utilizand mecanisme de Inteligenta Artificiala”, cod SMIS 129405<\/p>\n

              [\/vc_column_text][vc_separator type=”transparent” thickness=”20″][vc_row_inner row_type=”row” type=”full_width” text_align=”left” padding_top=”20″ css_animation=”” css=”.vc_custom_1598287301227{padding-top: 10px !important;padding-right: 0px !important;padding-bottom: 10px !important;padding-left: 0px !important;background-color: rgba(255,255,255,0.28) !important;*background-color: rgb(255,255,255) !important;}”][vc_column_inner width=”1\/3″][vc_single_image image=”17878″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”https:\/\/www.fonduri-ue.ro”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”17882″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”https:\/\/www.fonduri-ue.ro”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”17880″ img_size=”150×150″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” qode_css_animation=”” link=”https:\/\/www.fonduri-ue.ro”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

              [vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” anchor=”about-theteam” angled_section=”no” text_align=”left” background_image_as_pattern=”without_pattern” padding_top=”58″ padding_bottom=”0″ z_index=”” el_class=”home-section content-wrap” el_id=”circle-grid”][vc_column width=”1\/12″][\/vc_column][vc_column width=”10\/12″][vc_separator type=”transparent” up=”40″][vc_column_text] Solutie Inovativa & Colaborativa pentru post productia audio-video utilizand mecanisme de Inteligenta Artificiala, cod SMIS 129405 [\/vc_column_text][vc_separator type=”transparent” up=”20″ down=”40″][\/vc_column][vc_column width=”1\/12″][\/vc_column][\/vc_row][vc_row css_animation=”” row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” anchor=”about-history”…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-17770","page","type-page","status-publish","hentry"],"yoast_head":"\nProiect Postproductie - 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